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Before I even start, I fully understand that this is one of those “agree to disagree” topics. I accept that truth. However, I am passionate about this stuff and, being my blog, I’m gonna go ahead and jump on my soap box.

Yesterday I briefly mentioned that I feel churches need to have a relevant marketing strategy if they want to be successful and grow. Many of you disagreed. Like a big boy, I stand by my statement.

As I respond, know that I see this as an opportunity to learn from each other and share what we feel might be the better way to do things. There is an unspoken “I feel” that precedes each applicable sentence to follow. We good? Cool.

Jason, a wise Christian, made a few good points yesterday:

  1. I think any approach to “church growth” that defins success as the number of people coming to church instead of the number of souls that are being saved, is the wrong approach.
  2. The Gospel of Jesus Christ is relevant enough.
  3. Truth should always trump entertainment.
  4. The world can find the self-help groups, yoga classes, coffee shops, book stores, video game parties, sewing classes, and motorcycle clubs (and the list goes on) outside of the church. So why is the church concentrating so hard to be in the entertainment industry when it should really be concerned with where people are going to spend eternity?

I agree with numbers 1 and 3. I feel differently about 2 and 4.

In order to most effectively reach SOULS, the Gospel of Christ should be presented in a fresh and relevant way. It should meet people where they are, while incorporating modern day mediums,without sacrificing truth for entertainment purposes, just as they did in the New Testament.

The Gospel of Jesus Christ is as relevant and alive as ever - I agree. However, the way it’s presented can be dry, lifeless, boring, and quite frankly, DEAD (just like anything else can be made the same)! As I mentioned yesterday, if the presentation of Christ was all that was needed to attract people to church, then every little ‘First Baptist’ church (or whatever you small neighborhood church(es) happen to be called) would be boomin’! We’ve got the best freakin’ story to tell and there are literally THOUSANDS of churches that shut down every month. Why?

“Where do you draw the line?” many Christians, myself included, often ask. Good question! Should we never have translated the Old Testament from Hebrew to Greek? Should the New Testament never have been translated from Greek to English? Should the King James Version bible never have been written. Is a church that uses the NIV too trendy? How about the NLT? GOD FORBID I MENTION THE MESSAGE!

How about with music? In the OT people danced and sang and acted like idiots. Should that never have changed? Traditionalists argue that hymns are the only true way to worship, and that modern worship (Tomlin, Hillsong, etc) isn’t true worship. GOD FORBID I MENTION GUITARS…AND DRUMS…AND LIGHTS.

What about youth services? Are they not essentially church services targeted marketed towards a certain demographic?

I’ve so tired of these arguments. As a member of a megachurch and supporter of many of the “big name” modern day pastors (Stanley, Bell, Noble, Groeschel, Driscoll, Warren, Batterson, Furtick, Surratt, etc), I’ve heard it all. Believe what you want, guys. Go to whatever church you may want. Me, I’m going to the church who casts a vision I 100% support. I’m going to the church that is passionate about telling people about Christ, making the message easy to understand (what a simple message it truly is), and making an impact on this world. Big, small, black, white, who cares. Let’s reach people!

I simply don’t understand how people could want to put a cap on God/the church! Why is it so horrible to find an effective medium to reach people if the message isn’t sacrificed? Shouldn’t Christians be HAPPY when a church is reaching people? Don’t even start with me on the “you’re reaching them with the wrong message” bologna. If the church makes the message of the Gospel clear, then it is the responsibility of each INDIVIDUAL to be involved for the right reasons. You’ll find bad eggs at EVERY church you go to. Some just do a fantastic job hiding the REAL THEM behind a freakin’ fantastic facade. I want a church that tackles REAL stuff and is HONEST about this GARBAGE world of sin that we live in.

I’m passionate about this stuff, guys. I know, freakin’ first hand, what it feels like to be the product of a church that was/is passionate about reaching a young(er) generation. And if anybody dares tell me that I’m saved for the wrong reason, missing the truth, confused, unsure of what I believe in, etc, cuz my church has a band that plays modern worship (AND traditional hymns), my pastor wears jeans (not always), or is considered a MEGACHURCH, well, they can go fly a kite. I’ve seen LIVES CHANGED. I’ve seen RELATIONSHIPS RESTORED, I’ve known people who have died and will spend ETERNITY in Heaven…ALL PRODUCTS OF THE MODERN DAY CHURCH.

  • If you like hymns, please, go to a church that plays hymns and get your praise on!
  • If you like expository preaching, go get your learn on!
  • If you like modern worship, go get you some!
  • If you like a applicable, tangible style of preaching, find it and use it!

The message is clear: Christ died for you and me. He is the only way to heaven. Accepting Christ and repenting of your sins doesn’t translate to happy days, winning the lottery, and picnics in the park, it translates to spending eternity with God.

Shout it. Sing it. Dance to it. Play your instrument to it. I don’t freakin’ care.

You’re crazy (I use ‘you’ in a very general way) if you think I’m gonna sit down and be quiet. I want to reach PEOPLE. NUMBERS of people. GENERATIONS of people. Fill up a building! Play hymns, play rock, wooden pews, chairs, beanbags, jeans, suits, young, old, I DON’T CARE! REACH P-E-O-P-L-E!! Find a way, an EFFECTIVE way, to tell the Good News of Christ.

Many traditionalists will hate this blog post. I don’t care. I have one rhetorical question for you, though. How can you justify watching a generation go to Hell, as you so eagerly love to point out, as you sit there and do nothing about it. It’s almost as if you enjoy it! It’s almost a bit Pharisee-ish if you ask me. Just saying…

Will we ever see eye-to-eye, my traditionalist friend? Prob not. We’re on the same team, though, let’s not forget that.

Jason, this is by NO means an attack against you. I have tremendous respect for you and I greatly value your input. You just gave me a great place to start.

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